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“This year, the business market for virtual assistants — a.k.a. chatbots — will grow 15 percent to more than $7 billion, according to a Gartner prediction” – New York TimesA customer need is a need that motivates a customer to purchase a product or service. The need can be known or unknown and is the ultimate factor that determines wh ...

In United Arab Emirates (UAE), there are two major telcos (operators) – Etisalat and DU – and 2 Mobile Virtual Network Operator (MVNO) – Virgin Mobile and Swyp. Base network for Virgin Mobile is DU whereas for Swyp it is Etisalat.Etisalat and DU provides direct connectivity for A2P SMS messaging to UAE with the ability for terminating SMS ...

Your Customers are expecting for you to be where they are, the moment they want, irrespective of the platform they are using. Majority of consumers spent 3 or more hours on average on their mobile phones, of which a major chunk is for communication. Instagram, WhatsApp, Facebook, TikTok, are few of the social platforms consumers use apart from chec ...

The trend for any Entrepreneurs these days is to launch their products and services through E-Commerce portals to end consumers. The majority of them are marketplaces, while others are niche services or specific products catering to large audiences online. Unlike a decade earlier, there are many plug-and-play (ready to use) platforms to launch E-Co ...

The first Short Message Service (SMS) with the text “Merry Christmas” was sent on December 3rd, 1992, by Neil Papworth at Sema Group Telecoms to Richard Jarvis at Vodafone. Also known as Texting, SMS was initially meant for communication between Mobile Phones with Short messages (within 160 characters).Like any technology, the growth of SMS ...

“72% of the consumers say they now only engage with marketing messages that are personalized and tailored to their interests and 40% of consumers buy more from retailers who personalize the shopping experience across channels.” – Reported by Smart Insights & MonetateBusinesses these days compete to get customer attention through vario ...

Telecommunications Regulatory Authority (TRA) of UAE rolled out a set of new rules and regulations (anti-spam policy) related to SMS messaging from 3rd November 2020. This involves important and mandatory process, especially when it comes to sending Promotional/Marketing SMS (Bulk SMS). This article will cover a summary of the new rules and regulat ...

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed” Ramsay LeimenstollThis is true when it comes to SMS and Email marketing. Instead of broadcasting thousands of messages to those who are unaware or not interested in your brand, it is far more effective if you target those who have give ...

$6 Trillion is the damage that will cost companies globally every year due to Cybercrime. Companies spend Billions of Dollars in Cyber security in order to keep their infrastructure and data secure to prevent an adversary from gaining access to a device or network and accessing sensitive information. Even then, hackers find ways, like brute-force t ...

“This will be the huge shift going forward, which is that everybody wants systems that are smarter, everybody wants systems that are more predictive, everybody wants everything scored, everybody wants to understand what’s the next best offer, next best opportunity, how to make things a little bit more efficient.” – Marc Benioff, CEO of Sale ...

“You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.” – Steve Jobs.This statement is true in every sense when analyzing the various plugins that are developed and deployed by Precise Team on various cloud based CRM, ERP and E-Commerce platforms.In the Age of “Customer Experience Firs ...

“Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer” says John Jantsch, author, speaker and marketing consultant. This statement stands true for any type of medium that is used for marketing.The SMS Marketing channel, which was highly popular in the ...

“Divide and conquer” said Julius Cesar “& we shall rule!” That worked well as the history books have taught us, and we continue to practice this philosophy as we compete against each other in the marketplace. Look at Emaar vs. Damac and McDonalds vs. Burger King, do we choose an Audi or a BMW? The planet is full of competitive communica ...

"Torture the data, and it will confess to anything", said Ronald Coase, a renowned economist with clearly a wicked sense of humour. How apt!There has been much emphasis on how important it is to capture customer data over the last decade. However, if we give it a little thought, customer data and the effective use of it is not something new. Mo ...

It would be marvelous if there was a modern take on the classic song by Irving Berlin "There's No Business Like Show Business". We know what our version would be "There's No Business Like the Text Business".Text, SMS, messaging though old school, doesn't want to fizzle out. In fact, as newer tech comes in, Text and SMSs take on a newer form and ...

The Middle East has broken out of its cocoon from being merely oil producing nations to the global destination for food and lifestyle. The expat population here is vibrant and fascinatingly diverse, coming from all parts of the world. This makes the Middle Eastern countries fertile ground for restauranteurs venturing to invest in any kind of cuisin ...

SMS is one of the most effective tools in a successful marketing campaign. Social media has been taking the focal point of marketing strategies of brands across the world over the past decade. With such a trend, it was forecast in the marketing world that SMS marketing could take a back seat. Contrary to this assumption, in an era when time is of s ...

Ever since the first mobile ad was sent out in 2000 this channel of marketing has remained in the arsenal of every successful marketing campaign. The best marketing strategies in the commercial world has been developed with the target customer in mind. Needless to say, what can be a better way to connect with the customers on a personal level than ...

To be successful and stay relevant in the ever-evolving market, brands must continually explore new marketing strategies, and replace traditional marketing practices with modern forms of advertising using digital platforms. Being connected is the norm of the 21st century. With search engines, social media platforms and SMS, everyone is plugged-in, ...

Social media ushered in a new era of digital revolution that has changed the modus operandi of business across the globe for the better. Branding and Marketing segment of businesses worldwide struck gold with the onset of digital era, with locations and borders ceasing to be barriers anymore. Digital marketing has become a complete science that can ...

Data protection and privacy has become the most hotly debated topic in recent years. With multiple cases of data misuse coming to light, internet users are now more vigilant than ever before about the protection of their personal data. In May 2016, the European Union Parliament approved and adopted a new set of regulations for data protection known ...

When was the last time you received a text via SMS from a friend? Compare this to when you last received a text on WhatsApp or a social media platform. There is a clear shift to these platforms for personal communication and now businesses are making their move over to these platforms as well. These trends in mobile messaging may appear to indicate ...

In December 2018, WhatsApp launched its business API, a move that would enable formal business-to-consumer(B2C) communication on the platform for the first time. Regular WhatsApp users might question the dynamics of introducing B2C communication on a platform that is exclusively used for personal communication. So let’s take a look at what this d ...

A new era of technology is dawning upon us. We’ve already witnessed the emergence of artificial intelligence (AI) and now it is set to take over all walks of life over the next couple of decades. This exciting transformation of the world is happening as you read this.The mechanization of manufacturing processes during the Industrial Revolutio ...

The world is abuzz with talk about 5G and it's set to be the biggest technological leap we can expect this year. Beyond all the promises of lightning fast internet, what more can we expect? It's also worth exploring the various avenues of newer technology that can be made possible thanks to 5G.But first let's start with a primer on the generati ...

Communication since the beginning of time has played a significant role in the evolution of human society. From “town criers” who vocally shouted out messages to a distance of up to 100 meters to modern communication channels where individuals across the globe have access to the same information in a span of a second, technology has evolved exp ...

SMS as a technology has been in existence for more than 25 years and is considered equally important as phone calls. Over the last decade, we have witnessed the evolution of technologies and mobile phones to the extent that many brands, technologies, applications that were once considered irreplaceable, have become obsolete. SMS as a technology i ...

In 2018, there’s no shortage of platforms for businesses to use to reach out to their customers. While one might expect the increasing prevalence of social media to cause a timely death to its earliest forerunner – text messaging, the fact is that businesses are still emphasizing on the importance of their SMS strategy. But why would this 25 ye ...

Since businesses see SMS as an indispensable medium of communication, they are most likely to ask how they can utilize SMS to improve their customer relations? But a bit of refocusing can show you that SMS is more than a medium of communication and the real question is how can you build an entire business around SMS? Enquiring informat ...

The importance of a good retail communication strategy cannot be understated. While there is no shortage of platforms to use, when communicating information that needs to reach customers in a timely manner certain platforms are better than others.Are your customers really reading your posts?Read rates show that only 12% of Facebook posts an ...

SMS has been quite the buzz ever since the very first text message was sent over 25 years ago. How much do you know about Application to Peer messaging and its presence in the Gulf ...

“Please hold, your call is important to us” This is not a message that customers like to hear when they want to enquire basic details about their bank’s services. In 2018, there are a number of solutions to this. And these banking solutions have the potential to solve multiple problems.Traditional banking vs. newer alternativesOver the ye ...

In this busy and fast paced world, finding a way to connect with consumers who are always on the go, can be a challenge. Maintaining information security is the next grueling challenge. Take the case of a consumer who logs in to your website and makes a purchase, after which they enter their payment details as they trust your website. If someone ga ...